May 1, 2025

Belonging produces incredible results for businesses and humans alike. Whether you want to recruit and retain talent, increase employee or audience engagement, or generate recommendations for a product or service – studies show that belonging is key.

This first class in the BxD certificate course will introduce key facts supporting the value of Belonging. And, provide communications frameworks for integrating into your design process from the outset of your project — to ensure Belonging as an outcome. 

May 8, 2025

Belonging defies traditional time bound event journeys and requires that we remap experience touchpoints according to a new understanding of audience persona through the lens of empathy. 

In this class, we’ll learn about the shift from event to experience, from ladders of engagement to ladders of belonging, and the transformation of timelines from linear to loop. We’ll introduce the importance of partnership, and provide guidance on how you can use process as a great connector. You’ll leave this class with a template for Mapping Belonging Journeys.  

May 15, 2025

Building a culture of Belonging relies upon conversation and understanding. But how do we create those spaces where people feel safe to share with authenticity and vulnerability. From story-telling to story-sharing, in this class we’ll learn why stories are so powerful, and how dialogue is essential to building understanding. 

This class looks at the important functions of foundations, scaffolding, and bridging, for models of collaboration — and architectures of choice that support neuro-inclusion.

May 22, 2025

From dialogue to data, this class will cover the relationship between time and measurement, as well as the tools we have for quantifying success including  Recommendations, Sentiments and Resonance / Dissonance. 

We’ll share frameworks for balancing Qualitative and Quantitative data in interpretative analysis, and the importance of transparency and integrity in data.  Participants in this class will use a proprietary framework for goals alignment at the outset of a project, ensuring pull through to outcomes and impact.

May 29, 2025

This class dives into the Wheel of Belonging Framework and the tools that support it ‘s application — the Playbook and the App. 

We’ll review the pathways, touchpoints and use of keywords, as well as best practices for data capture and implementation of insights. We’ll explore The Belonging Playbook through hands-on scenario exercises with colleagues. 

Participants will leave with an understanding of the Story-Sharing Methodology and access to the App for use with their teams. 

June 5, 2025

This powerful class will show you how to create engaging and personalized quizzes, using the Experience Profiles Quiz Builder and Collaborator Matching functions. Then, we’ll look at collaboration designs that will build belonging.

Participants will receive access to our Book of Sessions - a comprehensive manual of formats that can be delivered virtually or in person, and utilized to accommodate a variety of preferences for connection, collaboration and problem solving.

June 12, 2025

This technique workshop takes participants on a deep dive to build out audience personas. We will examine barriers to action and identify insights that can illuminate the paths to conversion, loyalty, and ultimately advocacy as audiences progress along the ‘ladder of engagement’.

June 19, 2025

This technique workshop uncover behavioral drivers behind consumer decisions at the different touchpoints of an experience or campaign idea. We’ll walk in the shoes of the audience to consider key moments in the narrative journey and express this using the Storycraft Lab map template.

June 26, 2025

Using a “Yes, And...” format, attendees bring pitches to the session that others then “Jam” until they reach epic proportions! This workshop leverages collaborative ideation and encourages divergent thinking, with the group responding to questions and using colleagues to expand concepts for the pitch.

July 1, 2025

Following a hackathon model, participants pitch their end to end design utilizing Belonging theory, tools, and templates to design an experience. Activities include stakeholder assessments, persona development, site and space planning, measurement, and Journey Mapping.